OS EVANGÉLICOS E OS MEIOS DE COMUNICAÇÃO NO BRASIL: INSERÇÃO MIDIÁTICA, COMPETIÇÃO SOCIAL E PODER SIMBÓLICO

Abstract

The present text seeks to approach, in a panoramic way, the relations of evangelicals with the media in Brazil. The perspective adopted favors the paths of the evangelical segment in the national media universe since the beginning of the 20th century, with the development of radio, mainly in the 50s and 60s, and later TV, in the 80s and 90s, with televangelism. Along this itinerary, the social disputes around the appropriation of the media, access to speech and the power that this denotes to the process of religious expansion (financial, political and faith) are critically highlighted. The political bias is inseparable from reading about the evangelical advance on the mass media, since politics is intrinsic to the relations of disputes and social power. The thematic importance on the agenda is justified by the fact that evangelicals present a dynamic of great visibility and evident impacts on society, culture and national politics and the mass media constitute, to a large extent, support for expansion and strengthening segment in recent decades. The debate held is part of academic research writings whose methodology incorporates the theory of the Social Sciences of Religion and Political Science in its referential body: Freston (1993), Mariano (2014), Machado (2012), Cunha (2008; 2009), Thompson (1998; 2007), Aldé (2004), among others.