“GREEN SLOGANS AND GRAY BEHAVIORS” A NEW EXPRESSION BEYOND GREENWASHING IN THE CONTEXT OF ESG AND SUSTAINABILITY

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Published: Jul 10, 2024
DOI: https://doi.org/10.56166/remici.v3n184424
Keywords:
ESG Gray Behaviors Green Slogans Greenwashing Sustainability

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Annibal Gouvêa Franco
UEMG
https://orcid.org/0009-0006-9134-300X
Melissa Marcílio Batista
Faculdade Iguaçu
https://orcid.org/0009-0008-3556-8479

Abstract

This article investigates the discrepancy between companies' sustainability communication and their actual practices, introducing the expression “Green Slogans and Gray Behaviors.” Coined by the authors, this expression goes beyond Greenwashing by capturing the complexity of corporate actions that oscillate between idealized statements and real behaviors. The research includes a qualitative theoretical review on Greenwashing, ESG, and sustainability, as well as the analysis of real company cases. The results highlight the need for a genuine commitment to sustainability, emphasizing the importance of transparency and authenticity in business practices. The critical analysis of corporate strategies from this new perspective allows for a more accurate assessment of organizations' commitment to sustainability.

Article Details

How to Cite
FRANCO, A. G.; BATISTA, M. M. “GREEN SLOGANS AND GRAY BEHAVIORS” A NEW EXPRESSION BEYOND GREENWASHING IN THE CONTEXT OF ESG AND SUSTAINABILITY. Revista Eletrônica Multidisciplinar de Investigação Científica, Brasil, v. 3, n. 18, 2024. DOI: 10.56166/remici.v3n184424. Disponível em: https://remici.editorapublicar.com.br/index.php/revista/article/view/419. Acesso em: 24 nov. 2024.
Issue
Vol. 3 No. 18 (2024): Dossiê Julho - Dezembro
Section
Artigos
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This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Author Biography

Annibal Gouvêa Franco, UEMG

Annibal Gouvêa Franco, master’s degree holder in Design, Innovation, and Sustainability from the State University of Minas Gerais (UEMG) (2015), graduated in Product Design from FUMEC University in 2009, and obtained bachelor’s degrees in Visual Arts from UEMG in 2016, as well as in Special Education and Pedagogy from Santa Cecília University in 2018 and 2021, respectively. He is actively engaged in research across the fields of Visual Arts, Design, Education, Materials, and Sustainability. Additionally, Annibal teaches arts within the Minas Gerais State Education Secretariat (SEE/MG). Inspired by his MBA in ESG and Innovation, he coined the expression “Green Slogans and Gray Behaviors,” reflecting his critical perspective on corporate sustainability.

References

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